Category — 04. Personal Branding

Photo: missmac

The core of your personal brand is… you! That looks obvious but not too many of us know it. Your personal brand is as any other brand - you have to found it and to build it. Strong brands win, weak - lose. So if you want to achieve whatever you’d like, you have to build a strong personal brand.

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The things people know about you and their opinions about your look, skills, character, etc. form your personal brand. If you want people to perceive you in a certain way, you should build your personal brand very carefully and have to be relevant to your desired image. In real life others can look at your clothes, consider your manners and behavior, your haircut or speech. But recently more and more of our daily experience is happening online. The share of our online presence that form our personal brand became a remarkable one.

Do you know the tools and can you use the ropes in order to build successfully your online personal brand?

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Most of us like to wear jeans and T-shirts in the office, but there are employers who think that wearing suits is the most wonderful practice after using a form and knife to eat bananas. If your company is a hard-liner on the topic of office dress code you can make some fun for you and your colleagues by breaking the office dress-code or just predefining it.

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There are days when you are sure that your boss is not from this planet. IT (here I am going to call your boss “it”, not “he” or “she”, because you never know with those alien guys) do and say things which - by your means - are not suitable for a rational human being. Now a more exact alien-test exists and you can apply it to your boss to decide if IT is an alien or not.

Here are the top seven metrics to detect whether your boss is from our planet.

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By Ramona Creel

One of the hardest things in life is to say “No”. People just don’t like to reject others because they are afraid of not being liked by their colleagues, spouses, customers, partners. But in most cases you should say “No” if you want to defend your dignity, goals and interests. So one of the most crucial skills is to be able to reject others.

In this post you will find 20 reality-proof ways to say “No”.

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There is so much of everything today that we feel lost in this huge information ocean. There are so many sites, news, books, products, services… On the other side, you as a future (or current) entrepreneur want to get maximum exposure, to present yourself to the public and sell your products, services, etc. But with every new day it becomes harder and harder. You can not even be noticed in the variety of new ideas, new trends, new products.

Years ago it was enough to be better than others and you could get popular, your product could create an image of a top quality product and you could get to the top. But not any more. To be better is just not enough. You have to be different, you have to become outstanding in order to be noticed. You should look like a purple cow to attract attention and to be able to offer you high quality services and products.

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