One of the most important things for your business startup is the name. It has mystical and practical meaning. It will be used in your logo, your slogan, your ads… People will know you by your business name. Don’t neglect your business name or it will neglect you.

Here are the top 5 success tips that will help you to choose the best name for your enterprise:

1. Emotion

Your name should not be a plain word-mess. It must has a sense, an emotion set in it. It has to suggest enthusiasm, excitement, action, effect.

2. Euphony

It just has to sound good. Choose a name that is melodious and which is easy pronounceable. You wouldn’t want to hear that dialog:

“Where did you buy this iPod?”

“At dw3ght0z7.co.za online store.”

You’ve got it, right?

3. Attraction

Your business name must attract attention. No, it must grab it! Use powerful or even enigmatic words. “Fruit of the Loom” is far better than just “Cheap Underwear Shop”, don’t you think?

4. Length

Try to create as short as possible business name. Why? Because people should be able to memorize it from the first time. They should be able to write it down in 3 seconds. Don’t use names like “The Big MidWest Lawn Top Productivity Reasonable Cost Guy”, instead name your business like that - “LawnTeaser”.

5. Simplicity

Keep it simple. The name could be short but too complicated for your potential customers. “Sphinn” is a short name, but it is not simple to me. I couldn’t memorize it and I had to read it three to five times to put it in my mind. “Digg” is better and all of us know that.

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Maybe there are thousand business naming tips, but use these five and the success of your business name and brand is guaranteed.